VMware

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VMware launches regional digital hub in Singapore

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Having established itself in the Asia Pacific region, VMware continues to enable organizations in Southeast Asia to perfect their digital journey and manage the challenges of the future of work. With demand for greater services and agility, VMware has launched its new Regional Digital Innovation Hub in Singapore.

Expected to empower businesses to navigate the new future of work, the Regional Digital Innovation Hub will bolster Southeast Asia’s growth as a burgeoning, vibrant technological hub. The hub joins nine other Virtual Briefing Centers located in key markets around the world including Bangalore, Beijing, Tokyo, and Sydney in the Asia Pacific.

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With Singapore being the top innovation epicenter outside of Silicon Valley and a critical gateway for businesses to access the rest of Southeast Asia, the new center aims to empower businesses with a clear vision of how to implement technology frameworks and solutions that addresses their unique business challenges across the region.

“With ASEAN on track to become a US$ 1 trillion digital economy by 2030 and the region’s emergence as an innovation powerhouse, we are committed to accelerating businesses to the future by helping them visualize and implement their digital roadmaps,” said Paul Simos, Vice President and Managing Director of Southeast Asia and Korea at VMware.

Simos added with the future of business being digital, VMware hopes to create a competitive edge for its customers by building a secure place for them to experiment and experience how future technologies can be built into their systems before they are enacted in real life. This enables them to can anticipate what lies ahead and attain full autonomy in their innovation cycle.

The hub also has a virtual briefing hub featuring four state-of-the-art and next-gen technologies that foster inventive idea exchange and brings to life a modern vision that highlights an organization’s strengths and unpacks specific challenges and constraints by designing a customized roadmap with solutions that address one’s top business priorities.

The four demo zones showcase the possibilities with technology around the areas of:

  • Advanced IT in a digital hub for the future of work – provides organizations the freedom and flexibility in a cloud environment.
  • Accelerating the digital employee experience – leverages virtual reality technology to enable a distributed workforce in a distributed environment.
  • Moving towards Zero IT and Tanzu Labs – provide a seamless personalized user experience through RFID technology.
  • Enabling innovation with Tanzu Labs – collaboration and improvement of best practices to help customers’ digital transformation in a mobile era.

The center also allows businesses to connect with technical experts and teams from anywhere in the world to unpack technical constraints and design customized technology roadmaps with glove-fit solutions. This will enable business leaders to test current technologies, concepts, and pilot projects before official rollouts, serving as a secure innovation sandbox to build new innovative concepts and transformation roadmaps.

The launch of the hub was officiated by Alvin Tan, Minister of State for Trade and Industry and Culture, Community and Youth. In attendance was also Chad Norberg, Economic Unit Chief, United States Embassy.



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Aaron enjoys writing about enterprise technology in the region. He has attended and covered many local and international tech expos, events and forums, speaking to some of the biggest tech personalities in the industry. With over a decade of experience in the media, Aaron previously worked on politics, business, sports and entertainment news.

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